The DNA of Greatness: Why Some Companies Stand Out Great companies aren’t born — they evolve. They don't stumble into success through luck or market timing. Instead, they undergo a deliberate, disciplined journey of transformation. Jim Collins, one of the top business authors of our era, devoted years to dissecting what separates long-lasting greatness from fleeting brilliance. In his seminal work Good to Great , often shelved among the most respected business leadership books, Collins...