As a Digital Transformation and Commercial Growth leader, Karthik Devarasetti brings over 13 years of experience in CRM, customer experience, and strategic scaling across 80+ international markets to the Transformation Leader (T4L) community. Currently leading global CRM and customer experience for a $2B+ business at bp, he has developed end-to-end customer journeys, marketing automation strategies, and go-to-market initiatives that deliver measurable impact.

Karthik’s expertise spans product launches, loyalty programme optimisation, and training large teams across key markets, combining data-driven insights with strategic execution. Fluent in three languages and recognised through multiple awards and certifications, he is committed to transforming business systems and enhancing commercial performance. His focus on driving scalable, customer-centred solutions aligns perfectly with our programme’s mission to foster effective and transformative leadership.