You know when the cost of winning is higher than the cost of losing. You have been fighting for this transformation for nine months. You have escalated to your sponsor. You have presented three versions of the business case. You have shown the competitive threat. You have begged for resources. And the answer is still no, or worse -- yes with conditions that make the transformation impossible to execute. At some point, fighting becomes martyrdom. And martyrdom does not save transformations. It...