Buy unless building is the only way to win. That is the answer. Most organizations do not want to hear it because they think building gives them control. It does not. It gives them a custom AI system that will be obsolete in 18 months and a team that spent two years building something a vendor could have delivered in six weeks. The only reason to build is if buying means giving your competitor the same capability you have. If the AI you need is something any vendor can provide to anyone, buy...